KontrolX · Orchestrate
Save 50%off your existing bill
Half your current bill, with a base rate from $2,500 a month. No per-lead fee.
Enrich, route and distribute leads. Track every dollar.
KontrolX, explained in 77 seconds.
The problem, the fix, and the numbers. Then let's talk about what you'd save.
What it costs
50% off your current bill, with a base rate that starts at $2,500 a month — the whole platform, every feature, no per-lead fee and no tiers. If you buy data from other companies, they keep billing you directly, at their price — we add nothing on top.
What it does
Profiles & attribution
Every lead gets a record that lasts. You can see where it came from and who was paid. KontrolX is the system of record for your leads: profiles, lifecycles, buyer portals and the ledger live here, so there is no separate CRM seat to pay for.
Enrichment pipelines
Bring your own vendor keys. Add steps in order, or only when a rule is met. Your vendors bill you direct, at cost.
Screeners & blacklists
Check the rules, drop the copies and load your blacklist. All before a lead moves.
Placement routing
Send leads to buyers. Set how each buyer wants them. Then watch where each one lands.
Datasets & BI
Turn your leads and sales into clean tables. The reporting layer is built in.
100+ MCP tools
Every part of it is a tool. Run the whole platform from Claude, Cursor or any MCP client.
This takes the place of a data stack. A mid-size Fivetran, Snowflake and BI setup runs $3,000–6,000 a month. Here it is part of the platform fee. There is no pipeline to run, no warehouse bill and no charge per seat.
Everything included
Every feature comes with the platform fee. Nothing sits behind a higher tier.
Leads and records
- Profiles: one record per person or company, with its full history
- Built-in record types for people, companies, vehicles and calls, plus your own
- Workflows: one per lead source or channel, each with its own rules
- Lead posting, pre-ping checks and bulk CSV loads
- Load old lead history from a file at any time
Screening
- Blacklist check before a lead moves
- Duplicate control
- Field checks on every posted lead
- Your own custom screeners
- Blacklist upload, search and removal
Enrichment
- Steps run in order, or only when a rule is met
- Phone checks, TCPA certificate checks, state rules and more
- Your own vendor keys, billed to you at cost
- Every lookup logged with who ran it, when and what it cost
- Test any step before it goes live
- A link for a person to answer a step by hand
Buyers and routing
- Buyer list with a delivery method for each buyer
- Required fields, a default price and a buyer order for each workflow
- Live-bid pricing: ask a buyer for a price before you send
- See where every lead landed and what was paid
Vendors
- Vendors who send leads, run lookups, or both
- Terms and cost per lead for each vendor
- Add or remove a vendor from a workflow in one step
Automation
- Lifecycle stages you define for each workflow
- Actions: send an email, a text or a CRM push
- Triggers that run when a step finishes
- Webhooks with a delivery log and replay
- Alerts and a health check
Reports and knowledge
- Datasets: clean tables of leads, sales and payouts
- Dashboards you build yourself, with totals, rates and breakdowns
- Knowledge bases with search, shared by role, buyer or vendor
- Search across leads, buyers, vendors and workflows
Access
- Full API
- 100+ MCP tools: run it from Claude, Cursor or any MCP client
- Separate sandbox and live environments
- No seat fees
What lead management costs you
Most lead tools charge per lead and bundle the data into that price. So a fair test counts both. KontrolX is 50% off your current bill for the whole platform, with a base rate that starts at $2,500 a month. Your data vendors bill you direct, at your own rates. We take nothing on top. See boberdoo's own 23-tier ladder, and the LeadQC charge underneath it.
Your leads, both ways
Nothing is sent to us. The numbers stay in your browser.
Questions
What is KontrolX?
KontrolX is lead orchestration software. It validates each incoming lead, runs your screeners and enrichment steps in order, routes the lead to buyers on the terms each buyer set, and tracks cost and revenue from the first form to the payout. Profiles, lifecycles, buyer portals and the ledger live in it, so it is the system of record for your leads rather than a layer on top of a CRM.
How much does KontrolX cost?
50% off the bill you pay now, starting at $2,500 a month. That covers everything KontrolX does, with no charge per lead. If you buy data or lead checks from other companies, they keep billing you directly at their price. We add nothing on top.
What is a screener in KontrolX?
A screener decides whether a lead may proceed before any enrichment cost is spent. Built-in screeners are blacklist match, duplicate control and input validation, and you can add your own, such as a suppression-list vendor. A pre-ping screener answers a supplier's ping before the lead is posted; a post screener only sees a posted lead.
What is an enrichment in KontrolX?
An enrichment is one governed lookup, external or internal, recorded on the lead with who ran it, when, and what it cost: phone verification, a TCPA certificate check against a TrustedForm or Jornaya ID, a state routing rule, a post to a buyer's endpoint. Steps run in order or only when a rule is met, using your own vendor keys, with soft or hard failure modes and a resubmit policy per type.
How does buyer routing work in KontrolX?
Each workflow declares the intake fields and enrichments a lead must have, a default price, and an ordered list of buyers. Every buyer has its own delivery channel and can be set to live-bid pricing, where KontrolX asks the buyer's endpoint for a bid before placing. You can see where every lead landed and what was paid.
Can I run KontrolX from Claude or Cursor?
Yes. More than 100 MCP tools cover the platform: profiles, intakes, placements, lifecycles, actions and webhooks for daily operation, plus workflow configuration, buyer onboarding, vendor pairing, datasets, knowledge bases, dashboards and bulk loads. Anything you can do in the admin you can do from an MCP client.
Does KontrolX replace a data warehouse?
For lead operations, yes. Datasets turn leads, placements and payouts into typed tables, and metric dashboards compute accept rates, totals and breakdowns on the server. A mid-size Fivetran, Snowflake and BI setup runs $3,000 to $6,000 a month; here it is part of the platform fee with no pipeline to run and no per-seat charge.
Can I load leads I already have?
Yes, two ways. A historical load writes profile facts from a CSV with no pipeline, so nothing is screened, enriched or placed. A live bulk load pushes each CSV row through the full intake pipeline as if it had just arrived, attributed to the vendor and workflow you name.
What is a workflow in KontrolX?
One workflow per real business event or channel, locked to one profile type. It owns the data it requires, its screening and enrichment steps, its buyer routing, its lifecycle states and the automations that fire when a step finishes. Two arrival paths that differ in any of those are two workflows.