Team

The people behind the platform.

We ran contact centers and lead operations before we built software for them. Every product on this site started as a bill one of us was tired of paying.

What we built. Four products, each priced against the bill it replaces.

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Jordan Soblick
Chief Executive Officer

Jordan Soblick

Jordan co-founded KX21 to cut labor cost in his own call-center businesses first, then for the third-party clients asking how to get AI into their operations without ripping out everything else.

  • Co-created Sleep8, the second best-selling CPAP cleaning device on the market, and holds two utility patents on it
  • Built the technology infrastructure for a medical equipment supplier and grew it past 40,000 patients
  • Founded QuakerRx, a 50-state licensed dispensing pharmacy that partners with compounding facilities to ship product direct to consumer, now over 20,000 orders a month
Thomas Coolidge
Chief Revenue Officer

Thomas Coolidge

20+ years running call centers and direct-response campaigns across TV, radio and digital, with over $100 million in media spend managed. Tired of seeing companies' margins squeezed by outdated tech and compliance costs, he brings that operating experience to KX21 so they run leaner, earn more and keep more of it.

  • First to bring direct-response advertising to a presidential race, running all radio for the Ron Paul campaign in 2008
  • Over $2 billion in mass-tort settlements generated across Yasmin, Avandia, Hernia Mesh, Roundup, Denture Cream and more
  • More than 80,000 SSDI cases and tens of thousands of new Medicare, DME and Pharmacy patients generated in recent years
Rey Reyna
Chief Technology Officer

Rey Reyna

Repeat founder with 20+ years building and commercializing software across AI voice, lead generation, FinTech and compliance, with two exits. Industrial engineer by training, MBA from SMU Cox. He leads the platform behind KontrolX, Kurrent, Kapture and Komms.

  • Built the objective-driven AI voice platform that became Komms, one of the first to run at sub-500 ms latency, now handling 2,000+ production calls a day with agent set-up under 15 minutes
  • Built QuickCoach, the first web app with its own internal marketplace for generating web apps with push notifications, and shipped it in six months
  • Scaled QuickCoach to 35,000+ coaches and 200,000+ monthly users at sub-10 ms query response, then exited to FitFocus (Australia)
  • Architected lead-generation accounting and traceability systems processing millions of records a day, cutting investigations from weeks to minutes
  • VP of Technology at Coin Cloud, leading a 12-person team behind a national network of 4,000+ crypto ATMs, an early blockchain adopter handling hundreds of thousands of transactions a day
  • Founded Evolving Technologies and took it through a two-stage exit to Thermaltake

What does KX21 stand for?

KX is KontrolX, where we started. 2 is the two founders who couldn't code. 1 is the one who could. He fixed that.

See what we built

Start Kapture free Start Komms free Free 30 Min Demo

Free 30 Min Demo