How much does Tally cost?

The free plan has unlimited forms and submissions, within fair use. Pro is $29/mo and Business $89/mo, both less paid yearly.

Is Tally really free?

Yes, within its fair use rules. Unlimited forms and submissions are on the free plan.

Can I keep my Tally form and add Kapture?

No. A Tally form runs on tally.so or inside Tally’s embed, where the Kapture pixel cannot see it. Kapture can build and host that one lead form instead, with recording on, or you can add the pixel to a form on your own site.

How does Tally pricing compare to Kapture?

Tally’s free plan costs nothing. A lead form Kapture hosts is $0.005/certificate a lead with your own storage bucket, or $0.015 (15 tokens) on KX21 storage.

What does Kapture record?

The person filling out the form, and Kapture records the exact consent wording, word for word. Each submission is saved as a tamper-proof, time-stamped record. Records are kept in your own storage bucket if you connect one; otherwise KX21 storage keeps them for 90 days.

Compare · Tally

Tally pricing, and what a recorded lead form costs

Tally is a free form builder. The free plan has unlimited forms and submissions, within fair use. Pro is $29/mo, less paid yearly. Kapture is for lead forms that need proof: Kapture builds and hosts the form from a sentence, with recording on, or you add the pixel to a form on your own site. Each lead is recorded with the exact consent wording they agreed to.

Tally vs. Kapture

Free plan	$0/mo	unlimited forms and submissions, within fair use
Pro plan	$29/mo	$24/mo billed yearly; unlimited team members, partial submissions
Business plan	$89/mo	$74/mo billed yearly

Tally rates read from tally.so/pricing on 2 October 2026.

What Kapture has

Describe a form in a sentence and Kapture builds and hosts it, with recording on. Or add one script tag on a form on your own site, and mark the form for recording (data-kapture).
Each submission is recorded as a replay, and Kapture records the exact consent wording, word for word, as the person saw it.
Each submission is saved as a tamper-proof, time-stamped record. Records are kept in your own storage bucket if you connect one; otherwise KX21 storage keeps them for 90 days.
A verification id (kap_vid) travels with every lead, so a buyer can check it with an API key you share.
Leads go to your systems by signed webhook.

A form Kapture builds and hosts, with recording on, is $0.005/certificate (5 tokens) a lead with your own storage bucket, or $0.015 (15 tokens) on KX21 storage. Recording a lead on a form on your own site is $0.001/certificate (1 token) with your own connected storage. There are no seats and no response caps. New accounts start with 2,000 free tokens, with no card, and they never expire. After that, the smallest purchase is $20.

All in, against all in

Take 5,000 leads a month. Tally’s free plan costs nothing. Have Kapture build and host that one lead form, with recording on: 5,000 × $0.005/certificate = $25 a month with your own storage bucket, or 5,000 × $0.015 = $75 a month on KX21 storage (our math).

If the lead form lives on your own site instead, add one script tag on your form and mark the form for recording (data-kapture): 5,000 × $0.001/certificate = $5 a month with your own connected storage.

The Kapture pixel cannot record a form hosted on tally.so or inside Tally’s embed: that form runs in another site’s frame, where the script cannot see it. So the lead form moves to Kapture, or to a page on your own site.

Other things to know

Tally’s free plan has unlimited forms and submissions, within fair use. Its Pro plan, at $29/mo, adds custom domains, partial submissions and unlimited team members.

Tally also collects payments and signatures on the free plan. Kapture records the lead and the consent wording; each lead form it hosts is billed per lead.

Price your forms on Kapture → Start free — 2,000 tokens, no card

Also compared: Fillout · Google Forms · Typeform · Jotform · Formstack · Typeform alternatives

Questions

How much does Tally cost?: The free plan has unlimited forms and submissions, within fair use. Pro is $29/mo and Business $89/mo, both less paid yearly.
Is Tally really free?: Yes, within its fair use rules. Unlimited forms and submissions are on the free plan.
Can I keep my Tally form and add Kapture?: No. A Tally form runs on tally.so or inside Tally’s embed, where the Kapture pixel cannot see it. Kapture can build and host that one lead form instead, with recording on, or you can add the pixel to a form on your own site.
How does Tally pricing compare to Kapture?: Tally’s free plan costs nothing. A lead form Kapture hosts is $0.005/certificate a lead with your own storage bucket, or $0.015 (15 tokens) on KX21 storage.
What does Kapture record?: The person filling out the form, and Kapture records the exact consent wording, word for word. Each submission is saved as a tamper-proof, time-stamped record. Records are kept in your own storage bucket if you connect one; otherwise KX21 storage keeps them for 90 days.